Princecraft names new president
By IBI Magazine
Princecraft Boats, a unit of Brunswick Corp, today announced that president Marcel Dubois will retire from Princecraft after more than 25 years with the company. Effective immediately, he is succeeded by Donald Dubois (no relation), who has assumed operating responsibilities during the last few months at Princecraft, a leading Canadian boat maker.
Dubois brings a wealth of experience to the role, including more than 10 years with General Electric's Canadian subsidiary, where he was most recently vice president of sales.
"Princecraft's reputation for quality products and service will only grow under Donald's leadership and guidance, as both he and Marcel have been working side-by-side over these past few months to ensure continuity and a proper transition for the business," says Jeffrey Kinsey, president of Brunswick's Freshwater Group. "Donald has increasingly taken on more responsibilities, has gotten to know our dealers and has embraced Princecraft's principles of operation."
Marcel Dubois came to Princecraft in the early 1980s, when he was dispatched by then owner Alcan Aluminum to help during a slowdown in the marine industry. In 1985, he and Princecraft's production manager at the time, Jacques Daneault, bought Princecraft from Alcan. The pair would later sell the company to Outboard Marine Corporation in 1990. Dubois and Daneault again bought back the company in 2001, and then shortly thereafter, sold the business to Brunswick.
Princecraft manufactures aluminium fishing boats, pontoons and deck boats at its Princeville, Quebec facilities. The company has been building boats since 1954.
(6 October 2008)
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